Parkhotel’s new Bilderberg bike

Bilderberg Logo, Parkhotel Rotterdam

Logo of Bilderberg on the frame © MyHotelBike


Luxury Dutch hotel group, Bilderberg is well known for its attractive hotels all across the
Netherlands, having been in business for about 100 years already. Their hotels are to be
found only in the very best locations, whether in the loveliest parts of the Dutch countryside
or in strategic spots in city centres. Their core values are hospitality, personal service and
attention to detail, and perhaps that’s why they’ve been so successful.


Hospitality, personal service and attention to detail.


The Bilderberg Parkhotel Rotterdam sits right next to the Museumpark, the city’s purpose-
built museum space, and it embraces all of the hotel group’s values but with a few extra
special features. Their tower section houses additional luxury rooms with a fantastic view
over Rotterdam and although it’s smack in the heart of a busy metropolis, there’s a small
courtyard garden for calming moments.


Bilderberg hotels are renowned for their excellent restaurants and Parkhotel Rotterdam is
no exception. Here, The Park restaurant has beautiful interiors that are both fresh and
warm and most importantly the Michelin-starred chef, Erik van Loo, is a key influence. It
also boasts a sleek and intimate cigar lounge.


Bilderberg Icon, Parkhotel Rotterdam

Bilderberg icon on the back © MyHotelBike


We at MyHotelBike are proud to supply Parkhotel Rotterdam with the perfect bikes for
their guests. The fleet of Bilderberg bikes have a luxury feel and match the premium branding of the hotel group. Their striking orange logo is placed prominently on the front and back mud
guard, and when it’s dark and the front bike light is switched on it’s lit up dramatically.
Another orange Bilderberg logo sits discretely against the matt black finish on the back mud


Across the central frame of the Bilderberg bike a full logo with the hotel name is clearly
visible and the luggage straps on the back wheel are a smart orange and black, of course.
Above all, it’s a superior, comfortable ride, with easy-to-use hand brakes and gears. A 3-
speed bike, especially designed for the Parkhotel Rotterdam (and they know a thing or too
about personal service).


Bilderberg Bike, Parkhotel Rotterdam

Bilderberg Bike at Parkhotel Rotterdam © MyHotelBike


So where can guests go by bike in the neighbourhood? Well, being in the centre of the city,
the possibilities are plentiful, too many to mention here, but as the hotel is right next to the
Museumpark, we suggest you start there. Museum Boijmans van Beuningen may be the
most striking of the sights to look at from the exterior, with another major art museum, the
Kunsthal, just a little bit further south.


Any visitor to Rotterdam will want to see the Erasmusbrug, the modern bridge that spans the Nieuwe Maas.


Any visitor to Rotterdam will want to see the Erasmusbrug (also known as The Swan), the
modern bridge that spans the Nieuwe Maas. It’s possible to cycle across it and then back
round in a loop across Noordereilend, and then on towards the Oudehaven (the old
harbour). Just behind this small, historic spot are the fabulous Cube Houses, designed by
famous Dutch architect Piet Blom. They stretch across the road so it’s a great sight to see by
bike – you really can’t miss these bright yellow and white curiosities.


Heading west from there, the Market Hall (Markthal) is just off Blaak, and well worth a
detour to look at the stunning architecture or to grab a bite to eat at one of the many food


Bilderberg Luggage Straps, Parkhotel Rotterdam

Orange-black luggage straps of Bilderberg’s bike © MyHotelBike


To the north, the nearby De Doelen complex houses world-class concert halls hosting
classical, jazz and world musicians; it sits next to the Schouwburgplein which is buzzing with
activity, with a brasserie terrace, an IMAX cinema and more. The cycle paths take you
through the open space. Even closer to the hotel, you can breeze past the shopping and
dining on offer on Witte de Withstraat (or take a pitstop if you see something you fancy).


Visitors may well be in Rotterdam for work, though, and Bilderberg Parkhotel is also close
to the World Trade Centre and the conference spaces at De Doelen. So guests will have the
option to get there easily by bike if they wish, emulating the Dutch Prime Minister, Mark
Rutte on his way to work.


With a top class hotel base in one of Europe’s most vibrant modern cities, and on a Bilderberg bike
from MyHotelBike, you really can’t go far wrong.


Text by Cathy Leung
Photos by Jenna Rutanen




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